This kind of isolated, but freeing, storytelling led to some truly classic stories.
Ultimate Fantastic Four, initially written by Bendis and Millar, with art from Andy Kubert, saw a younger version of the FF as part of a Government Think Tank operation. The idea of a young prodigy Reed Richards actually worked. The title stumbled, though, when it introduce Doctor Doom - who never matched the same greatness of his regular 616-counterpart. Mark Millar, though, came back to the title with Greg Land and transformed the series into an interesting, fast paced, science fiction series - introducing a zombie-hero universe, for instance.
Everyone's favorite Super-Spy: Samuel L. Jackson as Nick Fury! Jackson officially leant his likeness to Hitch's drawings - and cemented his place as the only actor able to take on the role in the movies.
So -- if the Ultimate Universe was so great, why did I eventually leave it? Well - Marvel began to publish around 4 different titles a month. Ultimate Spider-Man, X-Men, Fantastic Four, and the Ultimates -- with a mini-series thrown in every now and then. While being "new reader" friendly was the mandate at first - the weight of continuity began to collect on all the different series. After Millar was done with X-Men and Ultimates - both series went in different creative directions. No longer was it about having a modern "reader friendly" version of these characters - it became about having a small, but contained universe - with only around 4 books required to read. I actually wrote a letter to Marvel, about just that -- which I think they listened to, because later they labeled all 4 titles as the "Gold Standard" of comics. They might have listened too much, as Spider-Man and the X-Men began crossing over in one event after another - until the continuity became just as bad as the regular Marvel Universe. Bendis participated in these gatherings, but managed to keep his series above the fray, or by using events to his advantage.
Thats where Jeph Loeb and David Finch stepped in - with the disaster-movie series "Ultimatum". Basically, if the Ultimate Universe was no longer fresh and easily accessible - it would act as the sandbox creators could do ANYTHING to the characters, that they otherwise would never be allowed to do with their non-Ultimate counterparts. Magneto essentially enacted a doomsday plan - to launch a massive tidal wave on New York City. (Given the recent real-world event, of Hurricane Sandy, this story takes on a whole new feeling) The city is simply devastated - and a majority of characters are either killed or broken down. The X-Men where probably the worst hit - with Kitty Pryde, Iceman, Rogue, and others being the few to survive.
The big kicker, at the end of that mini-series - was an atom bomb of a revelation: the mutant gene was not natural; it was instead created in a government lab, and released onto the populous. Mutants, essentially, where the unnatural recipients of a government made disease! That, really, just blew my mind - how awesome and interesting the idea would be! Basically, after Ultimatum, mutants became illegal - sent to camps, killed, or tortured - a new level of persecution before unseen. The left-over X-Men's story has continued on in different ways; one, though a son of Wolverine, and the surviving X-Men. I've only glanced at what Nick Spencer has done with Ultimate X-Men - but every time I see some of it, it shocks me how amazingly dramatic the series as become.
The Ultimatum Wave had a big impact on Spider-Man's universe. He desperately helped save as many civilians as he could - an act of awe-inspiring heroisim not unnoticed by J. Jonah Jameson, who made Spider-Man a beloved hero of New York City, reversing his longtime suspicion of the young hero.
The biggest reason for all this change and destruction, to once successful variant properties for Marvel? Sales, simply put, where slipping. This was not helped by Mark Bagley's departure from Ultimate Spider-Man -- even though he put in 110 consecutive issues - beating Marvel's old record of 102 consecutive issues held by Stan Lee and Jack Kirby. Bagley more than deserved a break from the series -- and Stuart Immonen stepped in and delivered in spades. Still, it wasn't enough.
So Ultimate Spider-Man rebooted with a new #1, and a new artist who stunned everyone with his manga-esq style in Ultimate Spider-Man Annual #3. David Lafuente delivered a style of Western-Manga that everyone was trilled about. It just looked stunning, and worked excellently with Bendis' writing.
I dropped the series at issue #7 - as I originally disliked the changes happening to the title. Bendis essentially took Johnny Storm, the Human Torch, Ice Man, and put them in the same house as Spider-Man. Included in that bunch where Gwen Stacy, Kitty Pryde, and Mary Jane. Aunt May essentially turned her place into a half-way house for homeless super-heroes. I thought it seemed too much like "Spider-Man and His Amazing Friends".
Anyway - it was at that point that I have been lucky enough to be able to get TPBs and Hardcovers of the issues I had missed! There is some truly awesome stuff that came out after I had left -- like Kitty Pryde being forced out of school, at gun point, just because she was a mutant - and later the Ultimates taking an active role in trying to train young Peter Parker in being a better Super Hero.
I also got a mini-series "Ultimate Doomsday", which Bendis did together with artist Rafa Sandoval. They put together a mystery, or sorts, of an unknown enemy attacking and destroying the Ultimate Universe. The story actually centered around the remains of the Ultimate Fantastic Four - who since Ultimatum had split off in different directions.
Ben Grimm, the Thing, comes back into Sue Storms life - declaring his love for her. She had recently broken up with Reed Richards, which all-in-all turned out to be a pretty good thing, as the mastermind behind the whole plot turned out to be Reed Richards. An explanation wasn't really given, as far as motivations for going evil -- but the dynamic way Bendis wrote this collapse of the Fantastic Four, I really didn't care.
The relationship between Ben Grim and Sue Storm really surprised me; in addition to changes, like Ben Grimm evolving into a new state - where he's glowly and strong, and instead of a rocky-Thing.
Anyway - my journey back to the Ultimate Universe, though, might be short lived - as coming up will be the Death of Ultimate Spider-Man. Sales simply did not rebound, like Marvel was hoping, and so they brought back Mark Bagley to draw Ultimate Peter Parker's last stand, before tragically dying.
The series rebooted, once again, with a new protagonist Miles Morales - a half-black, half-hispanic Super Hero, who decided to try and live up to the inspirational (and now public) legend of Peter Parker. Killing off and replacing a white character with a minority raised some eye brows, but from all accounts Miles Morales won over fans and critics, as not simply being a replacement for Ultimate Spider-Man, but someone trying to live up to the ideals Peter Parker lived and died by. I haven't read the series, but I might back track again someday to see what I missed here.
I did, though, get a taste for what Bendis was doing with this new character when he released a mini-series "Spider-Men" - which saw regular 616 Spider-Man, cross over into the Ultimate Universe and meet Miles Morales. Bendis and Marvel have sworn, up and down, that they would never have a Regular Marvel Universe crossover with the Ultimate Universe. They called the idea creatively bankrupt. Still - they said such things before Ultimatum, and before Ultimate Spider-Man's death. What resulted was touching and wonderful story, allowing Miles Morales to meet his hero in the flesh.
I've heard rumors about a Marvel Universe/Ultimate Universe crossover that could be in the works - but this time, the plan being to end the Ultimate Universe entirely. As far as a creative experiment, I can't fault Marvel for wanting to go out on a relative high-note. Most likely something will be done to include a Miles Morales in the regular Marvel Universe. I'm just speculating, though!
I don't know if I'll read any further than Peter Parker's death - but I'll definitely be on board for any End of the Ultimate Universe mini-series. It sure has been nice to revisit, and catch up on what I had missed. Its rare you get a contained, and intricate character drama, all in one title. Sure glad I joined in and was able to read such wonderful stories.